Our Values


Each one of our shirts reflects a core value we think many kids already have. Our guess is that their adult counterparts have them, too. So, let’s talk about it, let’s celebrate them, and let’s live those values on purpose. Here are our five core values:

Grit & Growth


A growth mindset is the belief that where you are now is not where you will always be. Failure can be fascinating, obstacles are an opportunity to experiment, and challenges bring out your game face.



Creative and curious kids have more questions than answers. The world is their classroom. They approach life with wonder and possibility. They are magic makers and magic seekers.



Childhood friendships come with so few strings attached. Are we in the same space? Check. Do you want to play? Check. And that, my friends, is the foundation for building trust and inclusive communities.



Remember the first time the training wheels were off and you pedaled forward anyway? Courage is choosing bravery in the face of fear. Kids with courage stand up to bullying, do hard things, and take risks. 



Share a high five, give a helping hand, or split a cookie. Kind kids make others feel seen, and they don’t expect anything in return. They also know that the most powerful phrase in every language is “thank you.”