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Each one of our shirts reflects a core value we think many kids already have. Our guess is that their adult counterparts have them, too. So, let’s talk about it, let’s celebrate them, and let’s live those values on purpose. 


Live your values out loud

What if we asked our children to be brave? What if we recognized their grit as much as we recognized greatness? What if being “awesome” meant being your authentic self? Unitee Values celebrates our tots’ tenacity and strength of character. “Live Your Values Out Loud” is not just a slogan, but our call to (tiny) arms to live with purpose and wonder!


Grit & Growth


A growth mindset is the belief that where you are now is not where you will always be. Failure can be fascinating, obstacles are an opportunity to experiment, and challenges bring out your game face. Shop now →



Creative and curious kids have more questions than answers. The world is their classroom. They approach life with wonder and possibility. They are magic makers and magic seekers. Shop now →



Childhood friendships come with so few strings attached. Are we in the same space? Check. Do you want to play? Check. And that, my friends, is the foundation for building trust and inclusive communities.  Shop now →




Remember the first time the training wheels were off and you pedaled forward anyway? Courage is choosing bravery in the face of fear. Kids with courage stand up to bullying, do hard things, and take risks. Shop now →




Share a high five, give a helping hand, or split a cookie. Kind kids make others feel seen, and they don’t expect anything in return. They also know that the most powerful phrase in every language is “thank you.” Shop now →


At Unitee Values, we live our values by donating a portion of the proceeds to non-profit organizations that empower kids to live a creative, kind, inclusive life, with courage and grit. A portion of this month's proceeds will go to Girls Inc Houston, a non-profit that empowers girls to be strong, smart, and bold.